It's always refreshing working on a Property account from scratch.
Not only do you get to propose new names, you get to build your imagination
around the beautiful architectural renderings since the actual buildings aren't built yet.
What you're selling isn't a typical product or service.
In fact, it's more than just the location, amenities, surroundings.
It's about the experience of living.
Here's what we proposed for a private condominium that sits downtown,
where it's close enough to the city, but away from the hustle and bustle.
Can't help but wish I could experience living here, at least for a day!
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PRINT
#1 Highlight: Roof-Top Infinity Pool
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#2 Highlight: Roof Garden
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#3 Highlight: Nearby Nature Reserve and Reservoir
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DIGITAL - MOBILE APP
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DIGITAL - WEBSITE
/About
Imagine a life without confines, without limits.
Where you can live on your own terms.
Where you can do whatever you want and be whoever you want.
A place that reveals the real you.
Altus 7.
A modern and timeless development that puts the extra in the ordinary.
Designed around unique individuals like you,
it will change the way you experience living.
Offering you a lifestyle that allows you to truly be yourself./
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Agency: DDB Group Singapore
Copywriter: Jinglin Ang, Zixin Lin
Art Director: Eunice Gracilia
Interactive Art Director: Theng Lim
Creative Director: Sharon Goh, Pradeep D'souza
